Stop Playing Around: The Mindset Shift
Quit running a hobby and start running a business that actually pays you.
The Vendor Foundation Course
Nobody realizes how easy it is to make real money at festivals
Vendor Market University teaches food vendors the pricing, setup, and selling system that turns a busy weekend into a genuinely profitable one.
Enroll Now — $297
Instant access • Lifetime access • Learn at your own pace • Secure checkout.
See what's inside the course ↓Join food vendors who stopped guessing and started profiting.
The honest part
You're working way too hard for what you're taking home
You're up at 4am, loading the van, standing in the heat for twelve hours, paying booth fees and food costs and gas — and at the end of it, you're not really sure whether you made money or just moved it around. You priced things by what felt right. The booth next to you had a line and you didn't. That's not a talent problem. It's a system problem.
Pricing by vibes
You guessed at your prices and now you're afraid to raise them.
An invisible booth
People walk right past because nothing tells them to stop.
No idea of profit
You know your sales total. You don't know what you kept.
The turn
It was never about the food
The best food at the festival doesn't win. The best-run booth does. The vendors pulling in real money aren't better cooks than you — they've just figured out the boring stuff: which events to work, what to charge, how to lay out a booth so the line moves, and how to make people remember them next season. All of that is learnable, and it's the entire point of this course.
Enroll Now — $297
Instant access • Lifetime access • Learn at your own pace • Secure checkout.
The curriculum
What's inside the Vendor Foundation Course
9 modules that take you from "I hope this event goes well" to "I know exactly what this event will make me."
Plus 76 downloadable worksheets, checklists, calculators, and templates — one set for every module, so you're not just learning, you're doing.
Your Business Foundation & Food Compliance
Get legal and set up right, without the permit headache.
Product Pricing & Menu Engineering
Price for real profit and build a menu that sells itself. (This module alone can pay for the course.)
Event Selection & Booth Setup
Pick the events that actually pay and build a booth that pulls a crowd.
Day-of Execution & Operations
Run a smooth, fast, stress-free event day every time.
Money Tracking & Profit
Finally know your real numbers and where every dollar goes.
Marketing & Social Media
Fill your booth before you even show up.
Build Your Own Following
Turn one-time buyers into loyal regulars who seek you out.
Next Steps & Scaling Mindset
More events, more revenue, more freedom — built to last.
Everything, on any device, forever.
Watch between events, re-watch before a big weekend, download every worksheet.
Enroll Now — $297
Instant access • Lifetime access • Learn at your own pace • Secure checkout.
Tools included
You Don't Just Watch — You Build.
Every module comes with real, printable tools: fill-in worksheets, profit calculators, booth and prep checklists, content planners, and reference cards you'll actually use at your events. No filler — just the stuff that makes your next booth run smoother.
Pricing & Profit Calculators
Event-Day Checklists
Menu Engineering Templates
Content & Marketing Planners
Compliance Trackers
Growth Scorecards
Proof
The difference one season makes.
Before
- Random prices you're afraid to change
- A booth people walk straight past
- No idea what your profit actually is
- Exhausted, and unsure it was worth it
After
- Confident pricing that covers your real costs
- A booth with a line down the aisle
- You know your profit per event, exactly
- A following that shows up looking for you
Most vendors leave 20–40% of their potential revenue on the table every single event.
Usually in pricing, layout, and the events they picked.
Fit check
Let's make sure this is right for you
This is for you if…
- You sell (or want to sell) at festivals and markets
- You're tired of guessing at prices
- You want a real, profitable business — not just a busy hobby
- You're willing to do the work
This isn't for you if…
- You want a get-rich-quick button
- You're not willing to change how you price or market
- You're happy staying exactly where you are
Straight from me
A note from the founder.
This course isn't built on theory. It's built on the ground, at real events, across the country.
Since 2022, I've produced and managed 100+ food festivals from California to Florida — hiring staff, pulling permits, building vendor lineups, landing sponsors, and handling every detail it takes to make an event work. Along the way, I've worked with hundreds of food vendors and helped dozens of vendors fix their pricing, their booths, and their bottom line.
I've also worked the other side — running my own booths dozens of times. So I've seen it from both sides: the organizer who decides who gets booked, and the vendor sweating out the rush.
Before all this, I was Chief Growth Officer at a tech startup in Silicon Valley, and I've spent a decade marketing events — millions of views, hundreds of thousands of followers, and a lot of hard lessons about how to pull a crowd.
I put all of it into this course for one reason: I don't just want to teach you how to work an event. I want to teach you how to build a business — one that can out-earn a regular job and give you real freedom. This is the shortcut past the years of trial and error it took me.
— Chadwick, Founder, Vendor Market University
My 30-Day 'Pays For Itself' Guarantee.
Here's my promise: go through the course. If you can't find at least $297 of value you can put to work in your business, email me within 30 days and I'll refund every cent. No hoops, no hard feelings. I'm that confident it'll pay for itself.
The only way you lose is by keeping doing what you're already doing.
Enroll
Enroll in the Vendor Foundation Course
What you're getting
- The 9-Module Foundation System$1,200 value
- 76 Worksheets, Checklists & Calculators$400 value
- Pricing & Profit Tools$200 value
- Lifetime Access & Updatespriceless
Total value: over $1,800
Today: just$297one time
One underpriced event can cost you more than that in a single weekend.
- All 9 modules, start to finish
- Every worksheet & template
- 76 downloadable worksheets, checklists & tools ($ value on their own)
- The pricing & profit calculator tools
- Lifetime access, including future updates
- Learn at your own pace, on any device
Instant access • Lifetime access • Learn at your own pace • Secure checkout.
My 30-Day 'Pays For Itself' Guarantee.
FAQ
Questions vendors ask before enrolling.
[PHOTO: festival crowd at dusk — background]
You already do the hard part. Let's make it pay.
The cooking, the early mornings, the long days — that's done. This is the part that turns all of it into profit.
Enroll Now — $297
Instant access • Lifetime access • Learn at your own pace • Secure checkout.
The Foundation Course is where it starts. When you're ready to scale into multiple events, catering, and bigger revenue, the Vendor Accelerator is waiting for you.